Every artist creates to accomplish an aim or purpose, whether or not that aim is the attainment of popularity and profit. In today’s world, in order to survive in the arts it is said that an artist must master the art of selling. Without selling his art, an artist is unsuccessful.
There is a blur on what makes an artistic piece genuine, and therefore clients find it confusing (and maybe vain?) to define “real” masterpieces from “fake” art. Is it all worthwhile to establish these distinctions? Some great sales people manage to sell the idea of art as a value apposed onto commercially designed products in order to elevate the psychological value given by potential clients. Some great artists manage to impose their creative visions and establish a business reign in their industry. Both can become historical references, studied by the future generations who seek business inspirations.
I think that the fundamental notion lying beneath this debate is the idea of purpose and how it creates timeless value. We all need to make money to live, but beyond the materialistic needs of our existence there is the more philosophical question on why we create. Is it a wish, a dream, or is it a calling? In that respect, a true artist creates beyond the materialistic needs, in a spiritual quest to give birth to his visions. The designer, in contrast, will create jewels in order to shine in a specific commercial environment. He will create, but according to a pre-defined DNA, mastering the art of blending in the needs of a client.
It is the epitome of luxury for an artist to have the mental and financial ability to draw himself away from any commercial reality and explore his creativity through high jewelry creation. He can only achieve this miracle if his talent is great enough, and if he evolves within a team of shrewd business people who are protective of his creative bubble. Creative talent is a very subjective notion. That being said, what makes design good is usually one that imposes itself on its own. Like for humans, pure talent makes a jewel memorable. We all remember holding one day a piece of antique jewelry and feeling impressed by it somehow, beyond the style and craftsmanship. It is what many jewelers call “the soul” of a jewel, as if the artist had infused in it, through each minute aesthetical and technical detail, a piece of his own soul.
Jewels with a soul will connect to you because they have a natural charisma. They have a reason to be, they were created with love, and they were designed with artistic freedom. Only the initiated and educated ones to this art will appreciate the value of true contemporary high jewelry artists. It is their mission to promote these artists, to help them survive, for they contribute in their own sparkly way to making this world a better place.
- JAR, Earrings in Gold and resine sold at the NY Metropolitan Exhibition in 2014